A case study of Ocean Spray Cooperative, and their strategic behavior and corporate objectives over the last two decades, when events substantially altered the cranberry industry.

2006 - United States - Edward V. Jesse and Richard T. Rogers - Food System Research Group

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business management alternative business model cooperative co op agribusiness agriculture

Farmer Question: What is a co-operative?Source Country: United States Type: PDF Verb: Read this

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The Cranberry Industry and Ocean Spray Cooperative: Lessons in Co-operative Governance

Edward V. Jesse and Richard T. Rogers - Food System Research Group

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