Meat Marketing Planner: Strategic Marketing for Farm-to-Table Meat Enterprises

University of Maryland Extension

Type: PDF
Knowledge level: Introductory

Farm Table says:

Guide addresses creating a marketing strategy for beef, pork, lamb and goat. US-based. Handy tables.

This guide covers the following:

Moving From Producer to Marketer – Do What You Enjoy

Determining Your Marketing Channels

  • Wholesale or Retail Sales?
  • Sell the Whole Carcass
  • Seasonality
  • Selling Directly From Your Farm
  • Marketing through Distributors
  • Restaurants & Stores
  • Farmers’ Markets
  • Marketing Farm-Raised Meats through the CSA and Buying Club Model
  • Home Delivery
  • Internet and Mail Order

Pricing

Logistics

  • Production & Processing
  • Inventory
  • Transportation & Storage
  • Integrity of your product

United States - University of Maryland Extension
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