AgriFutures Australia engaged Honey and Fox to deliver a provenance toolkit which aims to help farmers and other rural businesses stand out from the crowd by telling their stories. This gives the opportunity for consumers to know where, how and by whom their food and fibre is produced.
The resources available will include:
- Summary of consumer trends towards provenance, and technologies and platforms for sharing production stories
- Practical guide and templates to help producers to share their story
- Case studies outlining how producers are capitalising on the benefits of improved provenance storytelling within their businesses.