Am I selling or marketing cattle?

FutureBeef - Roger Sneath, Department of Agriculture and Fisheries.

Type: Webpage
Knowledge level: Introductory

Farm Table says:

Easy to read article on marketing and selling cattle - and understanding the difference.

This article was prepared by a livestock specialist in 2012.

It covers the following:

Marketing and selling beef cattle:

What the difference is between a management practice to achieve a consistent supply of quality beef cattle that meet market specifications for age, weight, and quality and between transferring cattle off your property once they have been sold.

Why is it used?

It allows producers to:

1) Understand the difference between marketing and selling cattle

2) Understand the marketing process

3)Understand the selling process

4) Ask themselves questions to ensure they understand their customer and target market.

2012 - Australia - FutureBeef - Roger Sneath, Department of Agriculture and Fisheries.
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