The Changing Landscape of Protein Production: Opportunities and Challenges for Australian Agriculture

Australian Farm Institute - Authors: S Admassu, T Fox, R Heath & K McRobert

Type: Report
Knowledge level: Intermediate

While the impact of growth trends in vegetarian and flexitarian consumer segments on animal agriculture is often debated in industry circles, this analysis demonstrates continued and stable demand for traditional (animal-sourced) protein sources. Animal agriculture plays a significant role in the Australian economy and is likely to continue to do so. Indeed, the factors impacting consumers’ protein preferences discussed herein are driving increased demand for protein from all sources, traditional and alternative.

  • Overview of alternative proteins
  • The impact of the changing protein landscape
  • Case Studies
  • Estimation of potential opportunity in 2030
  • Unlocking potential opportunities

Figure 2 Protein intake per capita in developed / developing countries

2020 - Australia - Australian Farm Institute - Authors: S Admassu, T Fox, R Heath & K McRobert
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