プロテイン生産を取り巻く環境の変化

ファームテーブルは言う:

The animal agriculture industry is under increasing scrutiny from the public, with social license issues arising on everything from livestock's contribution to climate change to shifting animal welfare expectations. This is driving industry change, and understanding consumer trends towards alternative proteins is key to proactively engaging with these changes.

プロテイン生産を取り巻く環境の変化

There has been a growing interest in alternative proteins in recent years, as consumers become more aware of the environmental and ethical impacts of animal agriculture. These concerns are leading many people to seek out plant-based or lab-grown options that are perceived to be more sustainable and humane.

While the impact of growth trends in vegetarian and flexitarian consumer segments on animal agriculture is often debated in industry circles, this analysis demonstrates continued and stable demand for traditional (animal-sourced) protein sources. Animal agriculture plays a significant role in the Australian economy and is likely to continue to do so. Indeed, the factors impacting consumers’ protein preferences discussed herein are driving increased demand for protein from all sources, traditional and alternative.

This report outlines:

  • Overview of alternative proteins
  • The impact of the changing protein landscape
  • Estimation of potential opportunity in 2030
  • Unlocking potential opportunities
Protein intake per capita

Figure 2 Protein intake per capita in developed / developing countries

種類
ブラッドリー・ドーソン
ブラッドリー・ドーソン

ブラッドリーは、ジャーナリズムとコンテンツ制作において数十年の経験を持つ、ファームテーブルのベテランコピーライターです。テルストラ・スポーツ・ウェブサイトのプロデューサー兼ジャーナリストだった彼は、魅力的で有益なコンテンツを作成するスキルを磨いてきた。現在は、その専門知識をオーストラリアの農業分野に生かし、オーストラリアの農業コミュニティに情報を提供し、サポートする質の高い文章を執筆している。

ファームテーブルと提携し、AI時代のデジタルマーケティングを活用する

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