通过品牌提升价值（澳大利亚香蕉业）

农场餐桌说：

Banana growers in Australia face declining profit margins and need to find ways to differentiate their product in order to command a higher price. One way to do this is through product branding

Increasing Value through Branding

Product branding allows consumers to identify a product and appreciate what makes it unique. For the Australian banana industry, this could involve emphasising the quality and freshness of the fruit. By marketing the Australian banana industry in this way, growers can hope to increase consumer demand and ultimately improve their bottom line.

An investigation for the Australian banana industry

  • Increasing the value of bananas
  • Branding and product identification
  • Markets for ‘out-of-spec’ bananas
  • Export opportunities
banana display

Figure 1: Banana display at a Japanese retail store. Six Cavendish banana lines with five separate price points. (Source: M. Abbott, 2017)

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Contact details for Nuffield Australia

Name: Nuffield Australia

Email: enquiries@nuffield.com.au

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27/03/2025
布拉德利-道森
布拉德利-道森

Bradley 是 Farm Table 经验丰富的文案撰稿人，拥有数十年的新闻和内容创作经验。他曾担任澳大利亚电信体育网站（Telstra Sports）的制片人和记者，在撰写引人入胜、信息丰富的内容方面积累了丰富的经验。现在，他将自己的专业知识运用到澳大利亚农业领域，撰写高质量的文章，为澳大利亚农业社区提供信息和支持。

与 Farm Table 合作，在人工智能时代驾驭数字营销

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