The dos and don’ts of direct marketing

This Farming Ahead article talks to Derek and Kirrily Blomfield of The Conscious Farmer. They began direct marketing grassfed beef from their northern NSW property in Quirindi.

Their advice for direct marketing from this article includes:

• Started small to test processes
• Set systems in place that will be workable with larger turnover
• Only sell direct to customers to maintain margin and obtain customer feedback
• Distribution remains one of greatest challenges
• Created boxed to contain some of every cut
• Bought in weaners to supplement supply
• Educate customers about seasonality
• Consistent message in branding
• Engage with customers on social media
• Good communication every step of production system as often don’t see final product before delivered to customers.
• Coloured packaging and better labelling so not missed when delivered.