Farm Owners Academy

More profit, more control, more freedom

Greg Johnsson and Andrew Roberts created the Farm Owners Academy in 2015 to simplify the complexity of running a farming business. Their methods have been tried and tested in Australian Farming Businesses for over 35 years and are proven to help you experience more profit, more control, and more freedom.

Greg has had a lifetime of experience as a business owner and specialist sheep and cattle production consultant. Greg’s passion for improving enterprise productivity and profitability for farmers started when he trained as a veterinary surgeon and has spanned the last 37 years.

Greg has also been a farmer, managing the family farm on Kangaroo Island in the 1980s and 1990s whilst establishing his veterinary business, the Kangaroo Island Veterinary Clinic. With partner Deb Lehmann, Greg managed 650 breeding cows and a Limousin stud.  He is also a Sheep Genetics Services provider and provides the software development “grunt” behind Elite Innovation Co’s ‘BreedElite’ sheep performance recording software and its innovative Smart Draft‘n’Weigh system.

Andrew grew up on a farm in New England, NSW.  Since witnessing the gruelling work, long hours and huge stress his father endured on their New England wool farm, Andrew has a deep-rooted passion to improve the lives of fellow farmers and their families. He utilises his 20 years’ experience to teach the business skills farmers require to earn more money, gain more control, and achieve more freedom.

Andrew has dedicated his career to helping business owners and their teams succeed. He has a passion for business and an obsession with mindset and implementation. Andrew is driven to help people be well rewarded whilst doing work they love; with people they like; the way they want.

With over 20 years’ experience as a coach and mentor to some of the biggest companies in Australia, Andrew is well-equipped to help business leaders and everyday people achieve business and financial mastery. He also walks his talk. Prior to co-founding Farm Owners Academy, Andrew built and sold two of his own million-dollar companies.

FOA has a variety of resources including educational programs, online webinars, regular live events, plus monthly podcasts and blogs. Everything you need to unlock the full potential of your business, and create something that makes you both proud and profitable and gives you the freedom you deserve.

  • We help farmers become successful business owners.
  • We teach the strategic skills that weren’t passed on from the generations before.
  • We have tried and tested our programs in Australian farms for over 35 years.
  • We teach farmers how to become TOP Producers.
  • We show farmers how to Take Control of their farms to gain more clarity, focus, organisation and time with their families.
  • We coach farmers who are committed to running a Platinum level business.
  • We lead farmers towards higher profitability and lower working hours.

Key Points

Farm Owners Academy pride ourselves on delivering truly world-class business and leadership training and coaching services to Australian Farming Families. Our team boast a combined 60+ years of business coaching, training and management consulting expertise. Specifically, our programs deliver the very latest executive education and support in:
  • Financial performance analysis,
  • Benchmarking,
  • Strategy and planning,
  • Farm Production – crop, sheep, cattle, intensive,
  • Leadership,
  • Communication,
  • Negotiation,
  • Succession,
  • Business management,
  • Systemisation,
  • Marketing,
  • Time management,
  • Self-mastery - mindset and personal advancement,
  • Entrepreneurship, and
  • Wealth Creation.
Simply, we exist to help progressive farm business owners make more money, work less hours and build resilient, high performing teams, thus allowing them more freedom.
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Farm Owners Academy on the Farm Table

Meet our Staff

Greg Johnsson

Co-Founder

Greg has had a lifetime of experience as a business owner and specialist sheep and cattle production consultant. His passion for improving enterprise productivity and profitability for farmers started when he trained as a veterinary surgeon and has spanned the last 37 years through the activities of his consultancy group, the Kangaroo Island Sheep Production Group, then Sheep Owners Academy and now Farm Owners Academy. Implementation of the TOP Producers Program on this farm produced a stunning 500% increase in year on year trend income per hectare in the 18 years between 2000 and 2018. Greg has also been a farmer, managing the family farm on Kangaroo Island in the 1980s and 1990s whilst establishing his veterinary business, the Kangaroo Island Veterinary Clinic. With partner Deb Lehmann, Greg managed 650 breeding cows and a Limousin stud. In 1985 they established Kangaroo Island’s first cattle feedlot to sell grain finished cattle directly to Woolworths when grid-based selling was still in its infancy. In 1992, Greg and Deb founded and co-owned South Australia’s first sheep dairy, Island Pure, which continued to operate until late 2018. Greg was the first cheesemaker in this business. Together over the last 4 decades, Greg & Deb have started many businesses – the largest of these being the Kangaroo Island Veterinary Clinic which has grown from its establishment in 1982 to now employ 5 vets and 7 nurses. This busy business is managed totally by the team allowing Greg to concentrate on helping farmers through the Farm Owners Academy and is a great example of a “freedom business”. He is also a Sheep Genetics Services provider and provides the software development “grunt” behind Elite Innovation Co’s ‘BreedElite’ sheep performance recording software and its innovative Smart Draft‘n’Weigh system.

Andrew Roberts

Co-Founder

Since witnessing the gruelling work, long hours and huge stress his father endured on their New England wool farm, Andrew has a deep-rooted passion to improve the lives of fellow farmers and their families. He utilises his 20 years’ experience to teach the business skills farmers require to earn more money, gain more control, and achieve more freedom. Andrew has dedicated his career to helping business owners and their teams succeed. He has a passion for business and an obsession with mindset and implementation. Andrew is driven to help people be well rewarded whilst doing work they love; with people they like; the way they want. With over 20 years’ experience as a coach and mentor to some of the biggest companies in Australia, Andrew is well-equipped to help business leaders and everyday people achieve business and financial mastery. He also walks his talk. Prior to co-founding Farm Owners Academy, Andrew built and sold two of his own million-dollar companies.

Jeremy Hutchings

CEO

With a life-long passion for the agricultural industry, Jeremy Hutchings brings his unique experience as a leading company strategist and business coach to the role of Farm Owners Academy CEO. Jeremy grew up on a highly productive mixed farming enterprise at Yerong Creek, NSW; studied Agricultural Science, Economics and Trade, and has a professional career in farm and agribusiness consulting. He now lives with his wife Jane and four children on a farm near Cootamundra, NSW. With well-established business acumen and his extensive background in strategy, growth, team- operational- and financial-performance structures, as well as a special interest in farm performance analysis and benchmarking, Jeremy is well placed to lead FOA toward its vision of helping progressive farmers across Australia and beyond.