Merino Sheep Reach Record-Breaking Prices Not Seen Since 1989

In a stunning revival for Australian sheep farmers, the price for Poll Merino rams has soared to heights not witnessed in over three decades. This year, a standout Poll Merino ram sold for an astonishing $115,000 at a private sale, marking one of the highest prices ever paid for a Merino or Poll Merino in Australia.

The sale took place at Collinsville Stud Merinos in South Australia’s Mid North, where breeder Tim Dalla confirmed the landmark deal. Such a premium price underscores the growing demand and value placed on genetics that promise superior wool quality and resilience in Australian flocks.

This surge reflects broader trends in the sheep industry, where top-quality breeding stock is commanding increasingly high sums. At multiple sales around the country, rams have achieved record averages, with lots consistently clearing at premium prices. For example, White River Merinos recently sold rams averaging over $3,200, with individual rams fetching as high as $24,000.

Industry experts note that the combination of strong global wool prices, increased demand for fine wool, and advancements in breeding programs is driving these record figures. Farmers are willing to invest heavily in elite genetics to improve flock performance and capitalise on lucrative wool and meat markets.

The record sale also signals a confident outlook for Australian sheep producers who, after years of fluctuating market conditions and environmental challenges, are seeing renewed optimism. The high prices validate the importance of genetic quality in maintaining Australia’s position as a world leader in fine wool production.

As the industry continues to evolve, breeders and buyers alike are focused on securing superior rams that offer not just wool quality but also robustness against drought and disease pressures—key factors in sustaining profitability amid climate variability.

This milestone moment echoes back to the late 1980s, showing that with innovation and dedication, Australian Merino breeding remains at the forefront of the global wool industry.