As competition in the African agricultural machinery industry heats up, new players from Russia, Belarus, India, China, and South America are making their mark. South Africa is leading the way as a hub for Sub-Saharan markets, followed by Kenya, Egypt, Zimbabwe, Nigeria, and Zambia. Our research, continuously updated since 2015, reveals that the top 20 countries account for over 88% of all agricultural machinery activity. While Japanese giants like Kubota and Yanmar enter the market through partnerships in India, Western brands are turning to bases in Turkey, India, China, and South America to optimize costs and boost competitiveness.

To overcome financial limitations, many players are turning to rental models to ensure that machinery is accessible to small-scale farmers who rely on pooling resources. Our graph also spotlights key players in the industry across the continent. With the agricultural landscape rapidly evolving, stakeholders must stay informed and adaptable to thrive in this dynamic market.