All goat producers need to be across marketing their product, and should always be aware of the requirements of their customers, whether they be a goat buyer or end consumer.

Key points

• Consider all market options you have as a producer and choose one you are sure you can supply and which delivers a profit.

• Determine the turn-off weight and age for your production and create management strategies to fit your circumstances.

• Understand market particulars and purchase goats accordingly. Market particulars can include one or more of the following: gender, weight, age and condition score.

• Make sure you understand terminology around weight specifications and how to convert carcase weight to live weight and vice versa.