The hub itself is designed for tropical and temperate cattle producers and Merino and prime lamb producers, who either under-utilise or haven’t adopted breeding values, but are open to learning about them in order to understand the role genetics can play in improving their business performance.
On the hub, producers have access to:
- ‘Pick the performer’ ads demonstrating the value of investing in quality breeding values
- Videos of commercial producers demonstrating how breeding values have helped increase profit in their herds and flocks
- How-to animated tutorials outlining the basics of breeding values, setting a breeding objective and picking a high-performing sire.