Successfully producing and marketing wool can be one of the most challenging but rewarding roles for a sheep producer. Taking a market focus to production is the basis for planning and operation within the wool enterprise, better management of price risk, selling to advantage and improved profitability.

MMFS Module 2 Market Focused Wool Production provides background to wool enterprise planning and is designed to assist with on-farm decision making, no matter what production and marketing processes are used. It firstly describes the influence of fibre characterisation on price, then presents options for estimating wool value and finally offers a range of selling options. These are the three procedures that form the basis for decision making in wool production, harvesting and marketing.

Chapters

Chapter 2.1 Know the features of your wool that influence demand and price

Important characteristics that influence the wool market and the price received.

Chapter 2.2 Use a customer focus to produce, harvest and prepare wool for sale

On-farm management considerations that influence the quality of wool for sale.

Chapter 2.3 Maximise returns from your wool sales

Wool valuation tools that are easy to use and provide a basis for considering the range of options for managing price variability and selling your clip.