Content Strategy & Planning
Give your content a clear direction. We help identify your audiences, key messages and priority topics, then develop a practical publishing plan around your organisationâs goals and capacity.
CONTENT MARKETING FOR AUSTRALIAN AGRICULTURE
Your organisation has knowledge, news and expertise worth sharing. Farm Tableâs Content Marketing Hub helps you bring it to the people who matterâfrom producers and regional businesses to industry organisations and potential customers.
Add your own information, or work with our team to plan, create and promote your content. We bring together publishing, agricultural content expertise and distribution across relevant websites, blogs and social channels.

Whether you are sharing research, promoting an event, introducing a product or keeping members informed, your content needs a clear purpose and a relevant audience. Farm Table combines self-service publishing with practical marketing support to help you do both. Contribute your own articles, resources and organisation information, or let us help turn your ideas into content that informs, engages and encourages action.
What We Do
Give your content a clear direction. We help identify your audiences, key messages and priority topics, then develop a practical publishing plan around your organisationâs goals and capacity.
Turn your expertise into clear, useful content. We develop articles, website copy, blogs, case studies and resources that explain what you offer and why it matters to your audience.
Make more of the material you already have. We turn reports, research, presentations and existing articles into accessible content for websites, blogs and social mediaâwithout losing the substance.
Bring your expertise to Farm Table articles and resources, and strengthen your organisationâs presence through GRO Rural listings.
Extend your content beyond its original publishing location. We help share relevant stories, resources and announcements across Farm Tableâs social channels and agreed website and blog placements.
Keep improving the content you publish. We refine structure, messaging and search optimisation, then review available performance data to understand what is connecting with your audience and where to focus next.
A technical scientific study, a product announcement and a grower event need different approaches. We help shape your information for the people you want to reachâkeeping the substance intact while making the message clear, relevant and easy to act on.
Use the Hub to contribute your own content, bring us in where you need extra capacity, or work with our team across the whole process. From planning and writing to publishing and promotion, we help your content support your wider marketing and communication goals.
The Benefits
Reach more of the readers you want
Connect content across channels
Publish your own information
Get expert support when needed
We distribute your message across the web, news and social media â targeted to your ideal customer.
We connect you with our community of producers, businesses and industry leaders for genuine engagement.
Who We Work With
Agribusinesses & Suppliers
Grower & Community Organisations
RDCs & Member Organisations
Government & Research Organisations
Rural Service Providers
Agricultural Event Organisers
Ag Consultants
Farm Machinery Stores
FROM CONTENT TO CONNECTION
Whether you have content ready to share or need help developing it, Farm Table can support the next step. Bring your articles, resources, organisation updates and ideas together with a practical plan for publishing and promotionâso your content works towards a clear purpose.
How can we help your organisation?
Tell us about your organisation, the audiences you want to reach and the material you haveâor would like to create. Weâll discuss how the Content Marketing Hub can support your publishing and promotion.
Central Victoria
Setting up your account...
Just a moment