Increasing Value Through Branding

Nuffield Australia - By Matthew Abbott

Type: Report
Knowledge level: Intermediate

Farm Table says:

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Increasing Value through Branding

An investigation for the Australian banana industry


This report outlines:

  • Increasing the value of bananas
  • Branding and product identification
  • Markets for “out-of-spec” bananas
  • Export opportunities

Figure 1: Banana display at a Japanese retail store. Six Cavendish banana lines with five separate price points. (Source: M. Abbott, 2017)

2018 - Australia - Nuffield Australia - By Matthew Abbott
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