Organisations that Dominate Agricultural Machinery & Technology in 2025

The core network in agricultural machinery (with manufacturers, their suppliers, and intermediaries such as importers/distributors/dealers but also major producers/farming entities and e.g. universities and many other entities) looked quite unusual in 2025.

While the US Government or the European Union (including the European Commission), and other main country governments from China, Canada, and Brazil for example in the past tended to be very peripheral, they now have become main actors in the network showing how political decisions (especially the US tariff related ones) have affected the industry across the whole value chain and still do.

Among the core players this year, based on the number of unique developments, across 190+ countries are the likes of:

  • John Deere
  • CLAAS
  • AGCO Corporation (Fent, Massey Ferguson, Valtra Inc)
  • CNH (mainly with its brands New Holland & CaselH
  • Rostselmash
  • JCB
  • Kubota Corporation (and its subsidiary Kverneland Group)
  • SDF (with Deutz Fahr)
  • AMAZONEN-WERKE H. DREYER SE & Co. KG

Below network graph shows the core players in 2025 with the above ones highlighted and their level of connectivity across the whole value chain based on real developments.

Ag Machinery Players 2025
Last Edited:
14/10/2025
Murat Unal
Murat Unal

Murat Unal’s research interest lies in Ecosystem Intelligence based on network science and latest advances in AI. His team has been providing Ecosystem Intelligence to some of the most well known organizations in the world since 2015 complemented by strategic business advisory services. By equipping corporate decision-makers, policy makers, institutional investors and many other clients with actionable intelligence, Murat and his team at SONEAN enable the early identification of emerging opportunities, and risks, across global markets and provide unique insights into the entire value chain of industries such as agriculture, sustainability (renewable energy and engine forms, Scope 1-3 emissions related strategies), construction machinery, lifting technologies, warehouse automation and intralogistics as well as many other sectors such as beauty/luxury. Taking advantage of this unique information, facilitates the development of robust, technology-enabled, strategic and tactical planning, optimising long-term positioning for future growth. Since 2015 his team's platform AGCUMEN (dedicated to agricultural machinery/technology and related topics), has been monitoring the global agricultural ecosystem daily, across 190+ countries, using network science and AI-technology, that covers a network of over 70,000 core organisations, with over 150 million unique events analysed as part of his knowledge graph approach.

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