5 Top Social Media Tips for Agribusiness

Let’s be honest—most Ag businesses are flat out doing the work, and social media can feel like just another job on the list. But it doesn’t have to be hard, time-consuming, or expensive to make a real impact online.

Whether you’re selling fencing supplies, running a livestock agency, branching out into a paddock to plate enterprise, here are five social media tips that will help your agribusiness build trust, drive engagement, and stay top of mind with customers.

1. Show the People Behind the Brand

Agriculture is built on relationships. People buy from people they like, trust, and feel connected to. Putting faces to your name—whether it’s the stocky on the road, the admin team in the office, or your CEO in the yards—helps humanise your business.

How: Share staff spotlights, team wins, birthday cake moments, or a quick selfie from the ute. You don’t need professional photos—just be real.

2. Be Consistent, Not Constant

You don’t need to post every day—just post regularly. Showing up once a week is better than disappearing for a month and then dropping a flood of updates. Consistency builds trust with your audience and trains the algorithm to keep you visible.

How: Start with a simple schedule—maybe one post every Tuesday and a story on Fridays. Set a reminder and stick to it. Use scheduling tools plan ahead and take the pressure off. A weekly reel of you talking about what’s been happening, a picture and quote of the farm or shop or paddock for your stories – whatever feels right for you.

3. Use Captions That Tell a Story

Don’t just post a photo of a new product or service and write “Available now.” Tell us why it matters. What problem does it solve? What’s the story behind it? Great captions drive curiosity, emotion, or action.

How: Write like you’re explaining it to a mate at smoko. Start with a hook, add a little background, and end with a call to action like “Send us a DM” or “Learn more via the link.”

4. Engage With Your Audience

Social media isn’t a billboard—it’s a two-way conversation. When people comment, message, or tag you, make sure you respond. It shows you’re listening, you care, and you’re active.

How: Allocate 10 minutes a day to check notifications and reply. Use your brand voice—friendly, helpful, and human. Engagement boosts your visibility, but more importantly, it builds loyalty.

5. Repurpose, Don’t Reinvent

You don’t need to create fresh content for every platform. One video can be clipped into a Reel, turned into a quote tile, or summarised in a blog. Get more out of every story you share.

How: Record a short testimonial video? Turn the best line into a graphic. Wrote a blog post? Pull out 3 facts and turn them into a carousel. This saves time and reinforces your key messages across channels.

Agribusinesses don’t need to go viral—you just need to be visible, consistent, and authentic. The goal isn’t likes, it’s loyalty. And the good news? You’ve already got great stories to tell. Let social media do the heavy lifting in helping you tell them.

Still feeling overwhelmed? Get in touch with the Farm Table team today to see how we can help – remember the most powerful conversations happen at the farm table.