Webpage from Department of Primary Industries and Regional Development (WA) introducing direct marketing. They state it is advantageous for smaller producers as it:

• increases the possibility of receiving a higher return.
• enables you to sell specialised products or low production products that do not meet the requirements of conventional channels.
• provides the opportunity to obtain customer feedback, experiment with alternative products and accumulate a database of loyal supporters.

Direct channels they walk through are:

• Farmers’ Markets
• Co-operatives
• Community Supported Agriculture
• Agritourism
• Pick-your-own enterprises
• Roadside stalls
• Online sales
• Direct sales to restaurants
• Delivery service